writingfield notes from the build
Notes from shipping real builds.
Things I have learned from six production AI builds across lending, e-commerce, med spa, and sports marketing. Honest opinions, real numbers, and the questions I wish someone had asked me before my first build.
- 01Mar 12, 2026·9 min read
Build vs buy AI tools for your SMB team in 2026
When a custom AI build beats an off-the-shelf SaaS tool, when it doesn't, and the simple math I use with clients to decide.
build vs buyai strategysmb - 02Feb 26, 2026·8 min read
How to scope a custom AI build so it actually ships
The discovery process I use to turn a vague AI idea into a one-page scope your team can actually green-light.
scopingdiscoveryprocess - 03Feb 8, 2026·10 min read
Where AI actually helps SMB sales teams (and where it wastes money)
Six places I have shipped AI into sales workflows that paid for themselves in a quarter, and three places I would not bother.
salesaismb